Girl Effect Pro-Bono Campaign
Manifesto
Girl Effect had historically relied on support and donations from corporations. Now they wanted to rally the masses with an eye-opening campaign that would help empower that girl on the other side of the world. They wanted to make a splash anchored by the 10/11 “International Day of the Girl.”
Our concept: Turn the saying “A girl should know her place” on its head.
OOH
***Aware that there is a typo. HEROWN should be 2 words. Working to get this fixed***
Social
Spotify Playlist
The campaign inspired celebrities who took to social media to tell their stories.
When a female listener fills in WHAT SONG MOTIVATES YOU? They will be taken to a specially curated Women’s Empowerment playlist where their song will be added (unless it’s already there).
